Thursday 20 October 2011

Search Engine Optimization (SEO) is a must!


SEO and Major Search Engines
From the past years, the internet has been giving all forms of information to the people. As a matter of fact, the internet has been part and parcel of the people’s lives. Either a person is going to look for information or provide information he/she is going to use the internet. Many businesses today use this tool to advertise their products or services to let people know about it. The major drawback is that, the numbers of businesses that have been using the internet to grab potential clients have grown to a massive number. Thus, increasing the competition and made it difficult for business websites to be visible over the internet and search engines.
Search Engine Optimization (SEO) - can be of great help for business entities to be visible in the internet or to be on the top of search engines results. Search Engine Optimization is a process of gaining knowledge and feeding the audiences the right information they need thru net by means of accumulating of image search, local search, video search, academic search news search and industry-specific vertical search engines by the aid of internet connection. It is also the process of improving ranking in search engine results. SEO is necessary to improve and achieve a good standing of the website or web page in the global market. In fact, many SEO in the Philippines can provide you this type of service and help your website rank and be visible on the internet.
 How do SEO works? First, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. SEO experts have been following the standards provided by major search engines and apply it to the website they are optimizing. On-page optimization is a major part of SEO, wherein SEO experts checks the over HTML or PHP codes of the webpage. Through this process, errors of the web page can be detected and changed to the standard format provided by search engines. Promoting a site to increase the number of back links, or inbound links is also one of the SEO tactics. This is also could the link building phase. The more potent backlinks, the more chances of ranking higher on search engine results. This phase takes time and a lot of effort. Remember not to do this in one sitting because the search engines can monitor you and may provide disciplinary actions, worst is that the rankings of your site may drop or even be out the SERPs. Quality contained articles are also important for generating good results. Plagiarism or stealing other people idea should not be seen on your website, because search engines detect duplicates and that could also be a major drawback on your site.
What are the benefits of applying SEO to websites? As stated about proper SEO will help your site rank well and boost your site on search engines. Thus, giving your site the enough number of traffic or visits you need.

Tuesday 18 October 2011

SEO Company Philippines Speaks about Backlinks

Backlinks is one of the most important properties of online marketing which is commonly unclear to new users. According Wikipedia.org, it defined Backlink also known as Inbound link as a hyperlink pointed to your website from another site, or it can also be a link inside the pages on your site. In short, backlinks are portals so that users can visit your site.
If you want more traffic to your website, the secret is you need to have potent backlink juice. It is true that in SEO, correct keyword placement and usage affects how the spiders index your site, but the rest of the algorithm is based entirely on your backlinks weight. The number of backlinks is an indication of the popularity or importance of a website. Backlinks acts as bread and butter of online marketing for webmasters and having good number of potent backlinks is the key to high rankings on search engines.

Why are backlinks important?
As mentioned above, backlinks are important for one simple reason that is search engines especially Google ranks your site higher if you have more status or number of quality baclinks, especially if they are from other sites within your niche.
For example your site provides SEO tips and tutorials, a backlink from an SEO company Philippines site will give you "bonus" points in Google and consider your site more relevant than the others - especially if that site has a strong and high Page Rank (PR).

Ranking without many backlinks, is it possible?
Of course you can! However, a site manages to rank with only few backlinks is usually because, there isn't much competition and daily search volumes to the keywords you rank for is very poor. You might feel great that you see your site rank in the first spot of Google, but in the bottom line it means nothing most particularly if no one is looking for the information (no/low searches). 


How to gain quality backlinks?
There are few things to consider when beginning your backlink building campaign. According to Aaron Wall and Andy Hagans authors in seobook.com,"Link building is time intensive, frustrating, sometimes confusing yet unavoidable. Because ultimately, it is still trump card for higher rankings". Here are some tips in starting your link building campaign.
1. Create high quality content for your site. Incorporate major keywords generated from your keyword research to your articles and contents. Remember to make your content easy to understand by your readers. Minimize grammatical or spelling errors, especially if you need authoritative people to link to your site.
2. Submit your site to directories, meme trackers and social bookmarking sites. Make full advantage of the latest trends today especially social media marketing.
3. Create blogs for your site and link to other blogs. You can also do blog commenting just make sure not to over do it, I bet you don’t want to be called a spammer.
4. Join forums and build your credibility by regularly posting and replying on threads (Join forums with high PR).
5. Freebies and giveaways also will help. Try to hold a contest with a few hundred dollar prize which can result in good amount of quality links.

Patience... Patience.... Patience...
The truth is Google and other search engines will favor webmasters who practice patience. They publish high quality content and build links "naturally" over time. This is a good practice and as long as you build your links bit by bit you’re on track. Just remember to always follow Google's algorithm for your site not to be branded negatively.